Our story: a Kashmir family business since 1975
Valley Origin is a Kashmir family business that began as a pan shop in 1975. Five brothers kept it going through a hard decade, and in 2006 the family sold dry fruits only. Since 2025 it has also sold online across India, sourcing Mamra Badam and walnuts direct from growers in Kashmir.
Srinagar, Kashmir · Est. 1975
1975: A pan shop in Kashmir
It did not begin with almonds. It began with paan, warm tea, and neighbours who had nowhere else to be. Our founder opened a small shop in Kashmir in 1975. The counter was simple. The intention was not.
Regulars started asking for something to eat alongside their chai. A handful of pistachios. A scoop of cashews, weighed on a brass scale. Word moved the way it only does when something is genuinely good.
1995: Five brothers keep the shop going
We chose not to quit
The mid-nineties were hard. Sales had slowed. The easy choice would have been to walk away.
Five brothers did not. No meeting, no plan, just a shared, quiet refusal to let fifty years of their father’s work become a closed door. That decision is in every pack we send out today.
2006: Dry fruits only
The paan stopped. The stationery went. In 2006, thirty years after the first handful of cashews crossed the counter, the family made it official. This was a dry fruit business. Always had been, really.
What followed was a decade of quiet obsession: sourcing better, grading harder, refusing to put anything on a shelf that the family would not eat themselves.
2025: Selling online across India
From the valley to your door
For decades, you had to walk into the shop to buy from us. Since 2025 you can order online, and orders ship across India.
The family behind the shop is the family behind the website.
How we source today
Mamra Badam and walnuts are sourced direct from growers in Kashmir, with no middlemen. Kashmiri Mamra Badam is grown above 1,800 metres, graded and inspected by hand, and sold as Grade A with no additives, preservatives or coating.
Kashmiri walnut halves (akhrot) come from Srinagar, Kashmir, and are inspected by hand, with no preservatives or coating. The salted pistachios (pista) are roasted and lightly salted, in the shell.
Questions about Valley Origin
When did Valley Origin start?
The family opened a small shop in Kashmir in 1975, selling paan and warm tea. It became a dry fruit business in 2006, and the online store opened in 2025. Valley Origin is a brand of Prime Valley Enterprises, based in Srinagar.
Who runs Valley Origin?
Valley Origin is run by a family and trades as Prime Valley Enterprises in Srinagar, Jammu and Kashmir. Five brothers kept the business going through the 1990s.
Where does Valley Origin source its dry fruits?
Mamra Badam and walnuts are sourced direct from growers in Kashmir, with no middlemen. Mamra Badam is grown above 1,800 metres. For the details of any other product, write to hello@valleyorigin.in.
Who to contact
Questions about an order or a product? Contact Valley Origin. Planning bulk or festival gifting? See gifting and bulk orders.
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